Whilst some are tipping Stephen (Lord) Carter for ITV when he leaves the Government after producing his less than overwhelming Digital Britain paper, others are speculating that he might be lured away by Sir Martin Sorrell to be his number two and eventual successor at WPP.
Carter, of course, began his career at JWT London although he told friends he grew tired of all the bullshit involved.
But WPP is a big PLC with real issues to face so it might well appeal. Carter is supposed to be a good aministrator and he’s certainly well-connected in government circles. He’s also allegedly matey with David Cameron, which might well be handy.
But Sorrell has just negotiated himself another five-year mega-bonus deal so it doesn’t look like he’s planning on kicking himself upstairs any time soon.
Recently Carter had the experience of working as CEO of City PR firm Brunswick although that doesn’t seem to have worked out too happily as Brunswick owner Alan Parker was still on the scene.
But there’s no-one at WPP who’s an obvious heir apparent and Sorrell, at 64, needs one.
And just think of the effect on clients when they’re faced with a Sir and a Lord. Magic.