Sun editor and flame-haired moppet Rebekah Wade has been promoted to be CEO of News International from September, lording it over the Sun and the Times titles. But she'll have to give up the editorship of the Sun (come back Piers Morgan, but you're too inflated and expensive) and still report to James Murdoch who's going to be her executive chairman and who remains boss of the European bit of News Corporation, the company that matters, father Rupert's global media empire. So is it a promotion for Rebekah or a way of shuffling her off while someone else gets to grips with the Sun's declining circulation (not likely to see three million again)? When Rupe wants to shift someone who's done their bit for him he generally promotes them and then gets rid of them a bit later with a huge payoff when they fail to hack the new, often non-existent, job. He did it with bolshie Sunday Times editor Andrew Neill when he moved him out of the paper and into the Sky TV operation, allegedly as the boss. Neill fell foul of Murdoch's battle-hardened Aussie TV executives and departed a rich, but marginalised, man. Rebekah will find she's spending her time trying to book lunch appointments with the likes of Sunday Times editor John Witherow and finding out they're busy all of a sudden. Still, she can always retire to the country with new husband former racing trainer Charlie Brooks.