Heaven knows how much it’s cost Microsoft to come up with the name Bing for its revamped search engine but Google it ain’t.
Then again Google apparently signifies a very large number, a fact unknown to most of its very large number of users.
Some unkind people are already saying that Bing stands for ‘But it’s not Google.’ Presumably someone at Microsoft or one its agencies was aware of this possibility?
Brand names are funny things though, at the moment in the UK we have Norwich Union becoming Aviva (the holding company’s been called Aviva for a while) presumably on the grounds that people overseas don’t know what or where Norwich is. Or maybe some people in the UK don’t. They don’t know what an Aviva is either of course.
Oh well. Twitter’s a good one though, describing what its fans do and sounding reliably wacky.