Chelsea owner Roman Abramovitch clearly believes that money can buy you everything (most recently £43m pictures) and so far he's been proved, mainly, right. But not entirely, of course. Perhaps he should have invested in a special set of football boot studs which would have prevented John Terry slipping when he was about to win the Champion's League final for Roman in his beloved yard of Moscow? Roman's latest PR disaster, and he's had a few, was sacking manager Avram Grant immediately after Chelsea's unlucky defeat. This is all more bemusing when one reads the estimable Charles Sale's account of the vast army of PR hacks recently employed to make Grant look good (even though most of the football commentariat have seen him as toast from day one). Supporting 'combative' director of communications Simon Greenberg (once sports editor of the London Evening Standard) are, in no particular order, ex-Sun editor Stuart Higgins, ex-News of the World editor Phil Hall, none other than former deputy press secretary at the British Embassy in Washington Stephen Atkins (what's he know about football?) and even, pro bono, the great Matthew Freud. Their efforts, says Sale, have been chiefly directed towards boosting the reputation of the hapless Grant, and to an extent they've succeeded. To such effect that Abramovitch looks even more of a schmuck when he fires him. Money well spent, eh?