Rolls-Royce was sold to BMW a few years ago and, to be fair, the fearsome Bavarians have done a good job with it. But there are limits. The announcement of a new model gets the ultimate in arse-licking treatment from the Sun, proof, if you need it, that a PR 'exclusive' goes a surprisingly long way in what passes these days for journalism.

Is it journalism or PR? Definitely the latter, as the Sun lubricates the gravel for Rolls-Royce

Rolls-Royce was sold to BMW a few years ago and, to be fair, the fearsome Bavarians have done a good job with it.

But there are limits.

The announcement of a new model gets the ultimate in arse-licking treatment from the Sun, proof, if you need it, that a PR ‘exclusive’ goes a surprisingly long way in what passes these days for journalism.

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